Edward Vinson Limited has been growing soft fruit for over 150 years, and is one of the leading suppliers to Waitrose, Marks & Spencer and Tesco. At the forefront of everbearer breeding (late season fruit) for over 20 years, they have successfully grown two of their own strawberry varieties: Sweet Eve and Eve’s Delight.

With the advancement in plant growth techniques, Edward Vinson invested in a laboratory a number of years ago to focus on the breeding, micropropagation and propagation of soft fruit plants. With these new techniques proving very successful the company recently purchased a MEDIAWEL 30 to assist with their annual production of media.

They have adopted the MEDIAWEL 30
« With the MEDIAWEL 30, the team is able to produce larger batches and then distribute them using a peristaltic pump. This ensures less waste and optimal growing conditions. »
Rick Cook, Director of Operations at Edward Vinson
Before the purchase of the automatic media preparator, the staff used the traditional autoclave method, and would pour the culture media into containers for micropropagation. Due to increased demand, this method of producing media became too time-consuming. With the MEDIAWEL 30 the team are able to produce larger batches and then dispense using a peristaltic pump. This ensures less media wastage due to the media being precisely measured – which in turn ensures optimal growth conditions.
“We’ve found that the MEDIAWEL 30 is intuitive to use, and that we are producing good quality media at a good speed. It is easy to clean and the drainage plug has proved to be a very useful method of extracting excess media from the bottom.”
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